Urban Loft

Brands

OPENING SUMMER 2020

Our new brand is young, fresh, stylish and, above all, urban. URBAN LOFT is aimed at professionals, young people and families who set value on high quality standards and are looking for accommodation, which resembles staying with friends, far from the anonymity of an unfamiliar city. Thus, we occupy our very own niche and design it in an individual, modern and unconventional way.

URBAN MICROCOSM

A place that unites, connects and inspires. Guests and locals, cosmopolitans and creative people.
A room that is more than a hotel: an inhabitable experience, co-working space, a temporary home. Coffee bar, restaurant and open space are being implemented with local partners.

OPEN SPACE

The LOFT is the central meeting point, this is where guests arrive, where they linger, where the experiences of the hotel come together:

Check-in, coffee, art, business, living, working.

  • Lounge concept with urban food & snacks.
  • Open seating for breakfast, coffee, snacks and co-working.
  • Goodies in the shop vending machine.
  • Open space as a place for local artists and designers, as a pop-up gallery or pop-up shop.
THE CREATIVE COLLABORATIVE EXPERIENCE:

Interior, content and communication have a strong design appeal. From furniture to coffee, everything bears the signature of the creative class: Urban Loft is individuality with substance. A place that connects with its surroundings. The trends of the city are specifically drawn on and bound into the hotel. The lobby becomes a microcosm of the city, its protagonists, and its individual diversity.

Philosophy

  • Boutique hotel meets Airbnb.
  • “Feel at Home” hotel. 
  • Visiting friends.
  • Less hotel chain, more individuality.
  • Less tourist feeling, more neighbourhood.
  • Less corporate, more curation.
  • Less predictable, more NEW.

QUALITY CLAIM

  • Individuality + common values
  • Curated design
  • Economy + lifestyle
  • Central location
  • Private + business
  • Inspiration + authenticity
  • Networking with local scene
  • Collaboration + creativity

Locations

Ameron Hotels
Althoff Hotels
Urban Loft
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