Philosophy
1. The Principle
The strong principles embodied by Thomas H. Althoff are the core values of Althoff Hotels. Those principles are:
- Quality
- Fairness
- Respect
- Personal Style
- Commitment
- Honesty
- Continuous personal growth
- Responsibility against one's self and the others
These principles are employed everywhere within the group, be it vis-à-vis the treasured guests, the valued employees or the business partners. Each and anyone of these principles is important in itself. None of these principles weighs more than the others. Althoff Hotels is firmly anchored in these principles.
2. Empathy
„We are A family“ is 2011's slogan. Every year, the management elects a theme for the coming twelve months that will be the basis for the entire group's collective empathy. The yearly slogans - other examples are „We like to serve you“, „We take care“, „We keep our promises“ or „We like to be there for you“ - are a further example of how Althoff Hotels encourages its employees to pass on the founder's spirit of hospitality to the guest and consequently to drive financial performance and investor returns.
3. Leadership
As opposed to many other hotels that suffer from a high staff turnover, Althoff Hotels' employees are very loyal. At Althoff Hotels staff is treated with respect, the management commits to its employees and fairness, responsibility and honesty are shown to each member of the workforce. This behaviour greatly improves employee satisfaction and, hence, lowers staff turnover and costs.
Althoff Hotels is commited into investing into its workforce. A significant amount is continuously spent on employee training that may consist of training on-the-job or voluntary inter-hotel transfers. Most importantly, Althoff Hotels cultivates individual development through its coaching programme, Smart Career, and an effective incentive programme greatly improving motivation.
Althoff Hotels treasures its staff - and the staff treasures Althoff Hotels!
4. Guest Satisfaction
A large portion of guests are repeat guests. Theses guests only need the minimal extra Sales & Marketing Euro as long as they receive the product and service they are acquainted to from the Althoff Hotels.
Accoriding to the guest satisfaction survey 2010, both the Althoff Hotel & Gourmet Collection and the Ameron Hotels achieved a 1.6 (on a scale of 1 = best to 6 = worst). In the case of Althoff Hotel & Gourmet Collection, the best results were achieved by the highly professional reservations department (1.3) and, overall, by the level of friendliness of employees (1.4). Ameron Hotels' guests were highly satisfied with the smooth reception services and with the professional handling of events (1.3 and 1.4, respectively).
